Getting Started

Most people realize the value of good public relations but they don't know where to start. Here are some simple steps to guide you through this process.

  1. What are your goals? - Make a list. Your communications goals must support your overall business goals. What do you want to achieve? Do you have realistic expectations? What kind of attention do you want to receive from the media or from constituents / competition?

  2. Identify your PR needs - The right kind of PR depends on your goals. Remember the list you made? Do you want help establishing your brand, planning an event, launching a product, delivering a keynote, communicating with employees and shareholders, or all of the above?

  3. What is your budget? - This is a very important consideration for you and needs to be sufficient enough to support your needs and goals.

Choosing the Right Agency

Here are some things to consider when looking for a PR agency to suit your company's needs:

  • Specialization - Find an agency that understands your company. Make sure the agency is fully versed in your area of the business your company conducts.
  • Expertise - Be sure to choose an agency with expertise. One with proven media and analyst relationships.
  • Team Stability - you want your account serviced with minimal interruption.
  • Cultural Fit - Remember the old saying "follow your gut"? Those phrases fit here. If you can picture the PR agencies executives working in your office or attending a holiday function, chances are, that PR agency is the one for you!

Looking for More Information on PR

Did you know that public relations can be seven times more effective than advertising (The Marketing Report)? The reason behind this is simple. People respond to credibility. If a message is targeted to them and comes from a trusted source, they don't need multiple repetitions. The issue or product makes an impact the first time. Conversely, advertising requires high frequency and big budgets...and doesn't guarantee the message is ever heard. Effective public relations costs substantially less and delivers substantially more. Whatever your needs, Kidd Group Public Relations will reach your business, communications and marketing goals.

If you think no reputation is a good reputation, you haven't experienced the power of public relations. Without a successful public relations plan, relationships are risked. Whatever your audience, customers, contributors or constituents, marketing and public relations are an integral part of your success.

To find out more about the public relations industry, here are just a couple of the resources you can check out:

www.prsa.org
www.fpra.org